Your Next Client Might Ask ChatGPT, Not Google: Is Your Law Firm Showing Up?
Clients are asking AI who to hire. If your name isn't part of the answer, you're invisible—and your competitors are getting the leads.
Ten years ago, if someone needed a personal injury attorney, they'd Google it.
Today, more and more people are skipping search engines entirely—and asking ChatGPT or Perplexity directly:
| "Who is the best personal injury lawyer in Santa Monica?"
| "What should I do after a motorcycle accident in Miami?"
| "Can you recommend a top-rated law firm for wrongful death claims?"
If your name doesn't show up in those answers, you're not even in the running.
The Numbers Don't Lie
The shift is happening faster than most law firms realize:
90% of Google searches now include AI overviews
73% of professionals use AI tools for research
1 billion+ daily queries on ChatGPT alone
100+ million users on Perplexity monthly
Your potential clients have already moved to AI. The question is: Have you?
AI Tools Are the New Front Door for Legal Referrals
AI tools like ChatGPT, Perplexity, and Google's AI Overviews are rapidly becoming the new front door for legal referrals.
They don't rank websites the way Google does. They generate direct answers.
And if your law firm isn't included in that answer, you've already lost the case.
This is called GEO—Generative Engine Optimization. It's not SEO. It's not about keywords or ranking in search results. It's about training AI models to see your firm as a trusted authority and include you when clients ask for help.
We're Already Seeing This Happen
Real results from RottenPages clients:
—> Personal Injury Firm (Texas):
Challenge: 0% AI visibility across all platforms
Result: 85% AI visibility in 90 days
Impact: New clients calling saying "ChatGPT recommended your firm"
—> Family Law Practice (California):
Challenge: Losing clients to competitors in AI search
Result: Now top-recommended for divorce queries
Impact: 40% more consultations from ChatGPT and Perplexity referrals
—> Criminal Defense Attorney (Florida):
Challenge: Generic listings, no AI mentions
Result: Shows up for DUI defense strategies
Impact: "Perplexity told me to call you" - actual client feedback
The Competitive Reality
If you've invested in SEO, paid ads, or even billboards—but your website isn't readable by AI—you're missing the most important shift in client behavior since mobile search.
While you're optimizing for Google rankings from 2015, your competitors are earning AI recommendations in 2025.
Here's the Truth About AI Visibility
Right now, you can't pay to be included in ChatGPT answers. There are no sponsored listings. No ad buttons. No shortcuts.
The only way to show up is to earn your place.
That means:
✅ Structuring your content in a way LLMs can understand
✅ Writing like people actually talk (and search)
✅ Creating authoritative, specific, plain-language answers to real client questions
✅ Formatting for AI comprehension, not just human readers
The Cost of AI Invisibility
What happens when you're not part of the AI answer:
❌ Competitors get referrals from your potential clients
❌ You miss 60%+ of research traffic that's shifted to AI platforms
❌ Your marketing budget chases yesterday's audience while tomorrow's clients are already here
❌ You lose cases before clients even know you exist
The RottenPages Advantage
At RottenPages, we've developed the most comprehensive Generative Engine Optimization (GEO) strategies specifically for law firms.
Founded by Leah Kabli (UCLA Law graduate and practicing attorney), we understand both the legal industry and AI optimization.
Our proven process:
Multi-platform testing across ChatGPT, Claude, Perplexity & Google AI
Real client queries specific to your practice area and location
Comprehensive analysis of what's working vs. what's missing
Specific GEO implementation strategy with step-by-step fixes
30-page detailed report + 30-minute strategy call
Don't Know Where to Start? We'll Show You Exactly Where You Stand.
Most law firms have no idea how they appear to AI. They assume their Google SEO translates to AI visibility. It doesn't.
We'll test your firm with the same prompts potential clients use in ChatGPT, Claude & Perplexity, then deliver a complete report showing:
✅ If you're being recommended (and for what queries)
✅ What AI says about your firm (or doesn't say)
✅ Exactly what to fix if you're invisible
✅ Competitive analysis of who IS showing up
✅ Step-by-step GEO strategy to dominate your market
Because if you're not part of the answer, your competitors already are.
Complete analysis across all major AI platforms with specific GEO implementation strategy delivered in 5-7 business days.
About the Author: Leah Kabli is a UCLA Law graduate and practicing attorney who founded RottenPages to help law firms dominate AI search results. Follow her insights on legal AI marketing at Leah the Lawyer.