Want to Know If AI Recommends Your Law Firm? Try These 7 Prompts
Simple copy-paste prompts you can use in ChatGPT, Perplexity, and Claude to see if your firm is showing up and how it's described.
If you're wondering whether AI tools like ChatGPT or Perplexity are recommending your firm or a competitor's, it's time to test it directly.
The reality is stark:
90% of Google searches now include AI overviews
73% of professionals use AI tools for research
1 billion+ daily queries on ChatGPT alone
Your potential clients are already asking AI for legal recommendations. The question is: Are you part of the answer?
Test Your AI Visibility Right Now
Below are 7 exact prompts you can try today in tools like:
ChatGPT (especially with web browsing enabled)
Perplexity.ai (real-time citations!)
Claude.ai or Gemini
These are real queries consumers are already asking.
✅ Copy-Paste Prompts to Test Your Visibility
Try each one with your city or practice area inserted where shown:
1. General Reputation Query
| "Who are the top personal injury lawyers in [City]?"
2. High-Value Case Query
| "Who is the best car accident attorney in [City] for high-value cases?"
3. Specific Incident Query
| "If I was hit by a truck in [City], what kind of lawyer should I hire?"
4. Specialized Practice Query
| "Can you recommend a wrongful death lawyer in [City]?"
5. Reputation-Based Query
| "Which law firms in [City] have a strong reputation for serious injury cases?"
6. Trial Experience Query
| "I need a trial lawyer for a major personal injury case in [City]—any recommendations?"
7. Process + Recommendation Query
| "What steps should I take after a car crash in [City]?" (Followed by asking: "Should I hire a lawyer? Who's best?")
What to Look For in Your Results
When you run these tests, analyze:
✅ Does your name or firm appear in the AI's answer?
✅ Does it cite your website, Avvo profile, or another trusted source?
✅ How are you described—if at all?
✅ Is your competitor being recommended instead?
✅ What specific language does AI use about your expertise?
✅ Which sources is AI pulling information from?
Remember: This is earned visibility. Right now, there is no paid placement on these platforms, but only trusted, structured, relevant info gets surfaced.
What We Typically Find
At ZeroAds.Co, we've run thousands of these queries for law firms. Most lawyers are shocked by the results:
80%+ of law firms don't appear in any AI recommendations
Competitors often dominate all 7 prompts in their market
Generic mentions (if any) rather than specific expertise recognition
Inconsistent information across different AI platforms
What to Do If You Don't Show Up
Don't panic—this is fixable. That's where strategic content creation comes in.
Start by asking yourself:
Is my content structured clearly for AI to parse and understand?
Does my website contain direct answers to questions people ask in these prompts?
Are my practice area, city, and outcomes mentioned in plain language?
Is my information consistent across all online platforms?
Then, review your presence across:
Google Business Profile
Legal directories (Avvo, Justia, FindLaw)
Social media profiles (especially LinkedIn, which is indexed by Google)
News mentions and press coverage
AI cross-checks all of these sources.
Ready to ensure AI systems discover and recommend your expertise?
At ZeroAds.Co, we help lawyers create strategic content that gets organically indexed by search engines and naturally picked up by AI systems. When your expertise is consistently published across platforms like LinkedIn and your website, AI systems recognize your authority and cite you when answering legal questions.
Transform your legal expertise into content that AI systems naturally discover and reference.