Did You Know Your AI Narrative Can Affect Your Reputation as a Lawyer?
What AI says about you when potential clients ask could make or break your practice, and building the right authority presence is key to controlling that narrative.
Lawyers and law firms now need to think about how AI engines like ChatGPT, Perplexity, and Google AI Overviews describe them when someone asks:
“Is [Law Firm Name] trustworthy?”
“Who’s a good lawyer near me for personal injury?”
“What do people say about [Attorney Name]?
The reality is sobering: These AIs generate answers based on what they've been trained on—including old reviews, outdated directories, scattered blog posts, and third-party content you may have forgotten about.
Here's what's happening right now:
73% of professionals use AI for research before making decisions
90% of Google searches include AI-powered overviews
Potential clients are asking AI about lawyers before ever visiting their websites
If your online presence is messy or dominated by negative information, even from years ago, it can shape the narrative AI presents to every potential client who asks about you.
That's why more lawyers are starting to ask: "How do I build the right authority presence that AI systems recognize?"
The New Reputation Reality
Traditional reputation management: Control what shows up on page 1 of Google
AI authority building: Build the kind of content presence that AI systems naturally reference when describing you.
The difference is crucial. When someone Googles you, they see multiple sources and can form their own opinion. When they ask AI about you, they get one synthesized narrative, and that narrative becomes their first impression.
The New Authority Playbook: Building Your AI Presence
In the past, people paid to remove links or bury negative Google results. But with AI, it’s different:
You can’t delete what’s already been crawled or learned.
But you can create new, structured, authoritative content that AI engines start to recognize and reference
This isn’t about spin. It’s about building genuine authority that presents the full, updated picture of who you are and how you help.
If you’ve grown, changed your focus, or improved your services, but your authority presence doesn’t reflect that ….AI won’t either.
That’s where strategic content authority building comes in.
Ready to build the kind of authoritative presence that AI systems naturally discover and reference?
At ZeroAds.Co, we help lawyers create strategic content that gets organically indexed by search engines and picked up by AI systems. When your expertise is consistently published across platforms like LinkedIn and your website, AI naturally references your authority when answering questions about you.
How GEO Helps Control Your AI Narrative
At ZeroAds.Co, we've developed specific strategies to help lawyers build the kind of authoritative presence that shapes their AI reputation:
Strategic content authority helps you:
✅ Create content that demonstrates clear expertise and gets naturally indexed
✅ Build recent, factual, positive authority signals through consistent content
✅ Shift focus toward current expertise and away from outdated information
✅ Establish authoritative, current narratives about your practice and results
Real examples we've seen:
→ Criminal defense attorney: AI was highlighting a 5-year-old negative review. After building strategic content authority, AI now mentions his recent case victories and expertise demonstrations.
→ Family law firm: AI was pulling outdated information about services they no longer offered. Now AI accurately describes their current specializations through their authority content.
→ Personal injury lawyer: AI narrative focused on generic directory listings. Now AI highlights specific expertise and community involvement through strategic content presence.
A Smart Lawyer's Authority Strategy:
Step 1: Audit Your Current AI Presence
Understand what AI systems currently say about you and identify gaps in your authority presence.
Step 2: Identify Authority Building Opportunities
Find areas where you can demonstrate expertise and build content that AI systems will naturally reference.
Step 3: Create Strategic Authority Content
Build structured, expertise-driven content across platforms that AI systems scan, including LinkedIn and your professional website.
Step 4: Monitor and Strengthen Your Authority Presence
Continuously build and refine your content authority to ensure AI systems recognize your expertise.
Because in this new AI-driven world, it's not enough to just exist online, you need to actively build the authority that guides the narrative.
The Stakes Are Higher Than You Think
Consider this scenario:
| A potential client asks ChatGPT: "Is [Your Name] a good personal injury lawyer?"|
If AI responds with:
❌ Outdated information about your practice
❌ Focus on old negative reviews
❌ Generic directory descriptions
❌ Incomplete or inaccurate details
You've lost that client before they even know you exist.
But if AI responds with:
✅ Current information about your expertise
✅ Recent demonstrations of your knowledge and results
✅ Clear description of how you help clients
✅ Authoritative, professional narrative built through strategic content
You've just gained a pre-qualified lead.
Ready to Build Authority That AI Systems Naturally Reference?
At ZeroAds.Co, we help law firms develop comprehensive content strategies that build genuine authority presence across platforms AI systems scan.
What we help you create:
✅ Strategic content planning that demonstrates clear expertise and builds positive AI narratives
✅ Authority-building content for LinkedIn and other indexed platforms that showcases your knowledge
✅ Consistent expertise signals that AI systems recognize and trust when describing you
✅ Professional content presence that establishes you as the go-to expert in your field
✅ Long-term authority building that creates sustainable, positive AI visibility
The ZeroAds.Co difference: We don’t just manage reputation. We help you build the genuine authority that AI systems naturally want to reference when describing your expertise.
The Bottom Line
Build the authority. Don't let AI tell your story without it.
Your AI narrative is being written right now, whether you're building authority or not. The question is: Do you want to shape that narrative through strategic content authority, or leave it to chance?
The lawyers who take control of their AI presence through genuine authority building now will have a massive advantage over those who discover this problem too late.
Building Authority vs. Managing Reputation
Traditional Reputation Management
React to negative content
Try to remove or bury problems
Focus on damage control
Short-term fixes
Strategic Authority Building
Proactively build positive expertise
Create authoritative content that AI references
Focus on expertise demonstration
Long-term authority presence
The future belongs to lawyers who build genuine authority that AI systems naturally discover and reference.
About the author: Leah Kabli aka Leah the Lawyer is a UCLA Law graduate and practicing attorney who founded ZeroAds.Co after discovering how AI systems evaluate and reference legal professionals. She specializes in helping lawyers build authority through strategic content that AI systems naturally discover and cite.
Transform your legal expertise into authority presence that AI systems naturally discover and reference.