Did You Know You Can Get Traffic from ChatGPT and Perplexity?
Most people think AI tools like ChatGPT and Perplexity are just for answering questions. But the truth is—they're also new traffic sources.
And they’re quickly replacing traditional search engines for millions of users.
The numbers are staggering:
90% of Google searches now include AI overviews
73% of professionals use AI for research
1B+ daily ChatGPT queries
Perplexity processes 100M+ searches monthly
Here's what's happening right now:
If someone asks ChatGPT:
“What’s the process to file a personal injury claim in Nevada?”
...and your firm has a clear, well-structured, trustworthy article on the topic? Your content can be pulled into the AI’s answer — with attribution and links back to your site.
That's not SEO. That's GEO—Generative Engine Optimization.
The New Traffic Reality
The difference? AI traffic is pre-qualified. When someone clicks from an AI recommendation, they're not browsing—they're ready to take action.
Why You Can Show Up in ChatGPT and Perplexity
These large language models (LLMs) are trained on and actively reference:
✓ Trusted web content with clear authority signals
✓ Fresh, timely information that answers current questions
✓ Articles that directly answer common legal questions
✓ Content with proper structure and semantic clarity
And the best part?
With the right GEO strategy, you can start showing up in AI answers in as little as 10-30 days.
Real Results We're Seeing
At RottenPages, we've helped law firms go from zero AI visibility to showing up when someone asks ChatGPT about niche legal issues—all by rewriting their content with GEO formatting.
Case Study Examples:
✅ Personal Injury Firm (Dallas): Now appears when users ask ChatGPT about car accident procedures in Texas
✅ Family Law Practice (Beverly Hills): Gets referenced for divorce process questions in California
✅ Criminal Defense Attorney (Miami): Shows up in AI responses about DUI defense strategies
This includes optimizing for:
Clear section headings that AI can parse
Concise explanations in natural language
Structured examples and FAQs
Contextual language that matches user intent
Proper attribution and source formatting
The Traffic Quality Difference
Traditional SEO traffic: Users browsing, comparing, maybe interested
AI-generated traffic: Users who received your expertise as THE answer, pre-qualified and ready to contact you
You're not just hoping to get clicked—you're aiming to be the answer.
How to Start Getting AI Traffic
Step 1: Audit your current AI visibility
Step 2: Identify content gaps and optimization opportunities
Step 3: Implement GEO formatting and structure Step 4: Monitor AI mentions and refine strategy
Most law firms are missing this entirely. While they're still fighting for Google rankings, their potential clients are getting legal advice from AI—and their competitors who understand GEO are getting the referrals.
Ready to See Your AI Traffic Potential?
We'll test your firm's content across ChatGPT, Claude & Perplexity using real legal queries to see if you're already generating AI traffic or completely invisible.
Want the complete traffic analysis?
Our $997 Professional AI Visibility Audit includes:
Comprehensive testing across all major AI platforms
Analysis of which pages are being pulled into AI answers
Identification of high-opportunity content gaps
Specific GEO formatting fixes and optimization roadmap
Competitive analysis of who IS getting AI traffic in your market
30-minute strategy call to review findings
Complete traffic analysis delivered in 5-7 business days
What you'll discover:
•Exactly which of your pages are generating AI traffic (if any)
•High-value keywords and topics where you could dominate AI responses
•Content templates and formatting that AI engines trust and cite
•Step-by-step plan to start getting qualified AI traffic within 30 days
The Bottom Line
In the age of AI, it's not just about being online. It's about showing up when it matters most: inside the answer.
The firms that master AI traffic generation now will have a massive competitive advantage. While others are still chasing Google rankings, you'll be getting direct referrals from the AI tools your clients actually use.
The question isn't whether AI will become a major traffic source—it already is. The question is whether you'll tap into it before your competitors do.
About the author: Leah Kabli is a UCLA Law graduate and practicing attorney who founded RottenPages after discovering the massive traffic opportunity from AI platforms. She specializes in Generative Engine Optimization (GEO) for legal professionals.
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