Why Doesn't SEO Work for Law Firms Anymore?
Traditional SEO targets Google rankings. GEO trains AI to recommend your firm.
Because SEO was built to game Google. GEO is built to train AI.
Keyword stuffing, backlinks, even blog spam—it doesn't matter to ChatGPT or Perplexity.
AI doesn't rank links. It recalls answers, from sources it trusts.
So if your law firm hasn't published clear, useful content in a way AI can cite, you won't be mentioned—no matter how good you are.
The shift is already happening:
•90% of Google searches now include AI overviews
•73% of professionals use AI for research
•Your potential clients ask ChatGPT "What should I do after a car accident?" instead of Googling "personal injury lawyer near me"
The future of visibility is training AI to recognize your expertise, not chasing clicks.
That's what Generative Engine Optimization (GEO) is all about.
Ready to see if AI recognizes your expertise—or if you're completely invisible?
We'll test your firm across ChatGPT, Claude & Perplexity using real legal queries to see if AI is citing your content, recommending your firm, or ignoring you entirely.
Want the complete analysis? Our $997 Professional AI Visibility Audit includes:
•30-page comprehensive report
•Competitive analysis of top 5 local competitors
•Specific GEO implementation roadmap
•30-minute strategy call
•Analysis delivered in 5-7 business days
P.S. - I'm Leah Kabli, UCLA Law graduate and practicing attorney turned AI marketing specialist. I created RottenPages because I saw law firms getting left behind in the AI revolution. Don't let your competitors get there first.